Sheltowee Outpost

A sharp axe is good, but you gotta be sure to chop.

A sharp axe is good, but you gotta be sure to chop.

Feb 01 2014

"If I had nine hours to chop down a tree, I would spend six of it sharpening my axe"... Abraham Lincoln- I love this quote.  But as an entrepreneur I have to be careful with this quote.  I often find myself having nine hours and using ten hours to sharpen my axe.  That is to say that I prepare and prepare and prepare, but don't execute.  I want to use this blog as an example.  You will notice that my first post was back in November of last year.  Am I sitting here in February of 2014 and not listed another post because I have not been writing and working on the blog?  No, I have written a number of articles that I will post in the near future.  But I have been "sharpening my axe' since the last one I posted.  I keep thinking, "I am not going to start posting these until I can drive traffic to them".  Well, maybe if I post them I can generate traffic. 

As an entrepreneur it can be easy to spend all your time sharpening your axe.  I spent a great part of 2013 sharpening my axe for Sheltowee.  I am glad to say that for 2014 I am going to be doing a lot of chopping as opposed to sharpening.  The first thing you have to be as an entrepreneur is a sales person.  I know that a lot of people will probably disagree with that, but if you can not sell your concept, sell your product and sell yourself, then you are not going to be successful.  If you have ever managed sales people, you learn quickly that there is always a good excuse as to why the sales are not being generated.  And it usually has something to do with sharpening your axe.  "I don't have the right sales materials", "our website is not where it needs to be", "I don't have the right software to track my leads".  You will hear a lot of things and a lot of requests for axe sharpening.  In many cases there is validity to their woes, but often times it is because we are not chopping, not that the axe isn't sharp enough.  Make sure that your axe is sharp, but make darn sure that you are chopping.  Even a dull axe will bring down a big tree with enough chopping.  The sharpest of axes will never bring even a small tree down if it isn't swung.

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